AL Falak Electronic Equipment & Supplies Co., a provider of technology-based end-to-end solutions in the Middle East, says that the Microsoft Security Essentials (MSE) solution bundled with the Microsoft Windows 7 operating system (OS) it distributes across the Middle East offers solid protection against the various threats faced by the region’s home and office computing environments. The Middle East’s internet usage has grown a phenomenal 1,987 per cent from 2000 to 2011 – the highest rate in the world. With almost 70 million internet users and growing, the region is also witnessing a surge in malicious software and web-based attacks.
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Adobe appointed Alfalak Distribution, a leading IT distributor in KSA, to target the fast growing Saudi Arabian market. Alfalak joins the company’s strategic network of Middle East and North African distributors and it will be supporting the full range of Adobe products to ensure availability for business users and retail outlets. “During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom,” said Abdallah Saqqa, General Manager, Adobe Systems MENA. “Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network.”
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Al-Falak Electronic Equipment and Supplies Co, a reseller of technology-based end-to-end solutions in the Middle East, has successfully qualified for the 2011 HP Gold Specialist Imaging and Printing Partner Programme. As a certified HP Gold Specialist in Imaging and Printing, Al-Falak will be aligned with HP’s sales strategy and gain access to HP’s enterprise customers. HP’s partner development managers will work with Al-Falak to coordinate reselling of HP solutions and develop a business plan to drive Al-Falak’s sales. Read More…